Want to Improve Client Satisfaction? Treat Your Clients Like Real People, Not a Case Number
When clients work with your law firm, they don’t want to feel like Case #13746. They want to be Mr. Parker, the firefighter, who loves to fish on the weekend with his two boys and vacations in Mexico with his wife and friends each winter, who is seeking compensation for his left shoulder fracture. Acknowledging the whole human and seeing them as a person and not as a case is critical to building a positive company culture.